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NEW Japanese Straightening(Momoko Shaping) with Deep Treatment, Hair cut and Head Massage

123 reviews

Momoko Straightening is a hair straightening and smoothing Treatment which will liberate you from the daily use of straightening irons – think of the extra time you can spend in bed!

Why not try the poker straight look for a beautiful glossy finish or opt for natural straight – a Treatment that eliminates frizz, reduces volume and gives an effortlessly smooth style.

Momoko Straightening differs from a Brazilian blow dry because it’spermanent, meaning only the roots need future treatments. In addition, all Momoko products are completely formaldehyde and aldehyde free.

How does it work? A solution is applied to break down the structural protein bonds that hold the existing shape of the hair, allowing it to be re-shaped. Different strengths of solutions can be used on different areas of the hair, offering more flexibility and complete control over the final result. The hair is then straightened with a flat iron which realigns the molecules into the new straight configuration. The application of a neutraliser then permanently fixes this new shape.

As with Momoko Digital Curling, hair is left in better condition than before the Straightening process due to the application of Momoko’s innovative Pre-Treatments which instantly repair and restore the condition of the hair.

The result? Beautiful straight, healthy hair that defies humidity!

Cancellation policy
Appointment: Free cancellation up to 24 hours before appointment/stay. Show more
  • Full refund if cancelled within 24 hours of placing the order.
  • If you cancel the order more than 24 hours, you can get a credit note for the amount paid.
  • If cancelled in less than 24 hours before time of appointment/stay or in case of no-show, order will not be refunded.
eVoucher: Free cancellation before redemption. Show more
  • Full refund if cancelled within 14 days of placing the order.
  • If you cancel your eVoucher more than 14 days, you can get a credit note for the amount paid.
  • Please note, order can not be cancelled if you have booked an appointment/stay by redeeming eVoucher.
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Reviews are written by our customers after their visit.


Venue rating

Based on 123 reviews

5 stars 65
4 stars 42
3 stars 12
2 stars 0
1 star 4
  • Ambience
  • Cleanliness
  • Staff
  • Value
  • Hair
  • Blow Dry (26)
  • Hair Colouring and Highlights Treatments (19)
  • Hair Conditioning and Scalp Treatments (2)
  • Haircuts and Hairdressing (89)
  • Japanese Straightening (4)
  • Permanent Waves (3)
  • Nails
  • Manicure (4)
  • Nail Extensions & Overlays (1)
  • Pedicure (2)
  • Two Week Manicure (2)
  • Two Week Pedicure (1)
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About venue

Earth Hairdressing
Earth Hairdressing
37 East Castle Street,
Oxford Circus, London, W1W 8DR
United Kingdom

Hair Salon

Earth Hairdressing
37 East Castle Street,
Oxford Circus, London, W1W 8DR
United Kingdom

Earth Hairdressing is a stylish and creative hair salon located close to Oxford Circus station.

Specialising in Japanese straightening, digital perms and Aveda services, the stylists at Earth aim to give every client a fresh and vibrant look.

Spanning four floors, Earth also provides a VIP room and free Wi-Fi so clients can truly relax as they wait for their treatment.

Follow the link below for our Nails Service -


Follow the link below for Mermaid Lash Eyelash Extensions -


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Mon - Closed -
Tue - Sat 10:00 am - 7:00 pm
Sun 11:00 am - 6:00 pm
  • Accepts online bookings

    Online bookings let you pick date/time for your visit.

  • Accepts eVouchers

    If you purchase an eVoucher you will need to book with the venue directly.

  • Accepts Wahanda gift vouchers

    Our old Wahanda Gift Vouchers can still be redeemed at over 3,000 locations. Use them to pay as you would with cash. Please note, the Wahanda Gift Voucher's successor – the Wahanda Gift Card – can only be used for online purchases.

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