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Venue rating

4.3

16 reviews

  • Ambience
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New ID Studios Cardiff
New ID Studios Cardiff
Windsor House (First Floor Suite),
Windsor Place, Cardiff, CF10 3DE
United Kingdom

Salon

New ID Studios Cardiff
Windsor House (First Floor Suite),
Windsor Place, Cardiff, CF10 3DE
United Kingdom

Opening hours

Mon - Fri 8:45 am - 8:00 pm
Sat 9:00 am - 8:00 pm
Sun 10:00 am - 6:00 pm
  • Online scheduling not available

    Online bookings let you pick date/time for your visit.

  • eVouchers not accepted

    If you purchase an eVoucher you will need to book with the venue directly.

  • Wahanda gift voucher not accepted

    Our old Wahanda Gift Vouchers can still be redeemed at over 3,000 locations. Use them to pay as you would with cash. Please note, the Wahanda Gift Voucher's successor – the Wahanda Gift Card – can only be used for online purchases.

New ID Studios Cardiff part of New ID Studios

Makeovers can work miracles. They boost a woman’s self-esteem; give a glimpse of just how good she can look. New ID Studios are the UK’s premier makeover and photoshoot experts.

New ID Studios have a unique partnership with the prestigious Burlingtons Boutique hair salon and we’ve even created our own innovative make-up range – New ID Cosmetics – from sharing the insights of the hundreds of professional make-up artists working in our studios throughout the UK.

With our talented photographers, contemporary studios, lively atmosphere and beautifully hand-crafted, exclusive frame collections, we aim to capture our clients’ character and uniqueness to treasure forever.

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Services

Services at this venue are not bookable online. Why not check out the other bookable venues near Cardiff City Centre?
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Comments

Reviews (written by customers after their visit)

4.3

Chain rating

Based on 16 reviews

5 stars 10
4 stars 3
3 stars 1
2 stars 1
1 star 1
  • Ambience
  • Cleanliness
  • Staff
  • Value
  • Face
  • Beauty Treatments (6)
  • Facials (1)
  • Makeup Treatments (10)
  • Hair
  • Blow Dry (3)
  • Hair Consulting (4)
  • Haircuts and Hairdressing (8)
  • Nails
  • Manicure (2)
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Posted 2 years ago
I got really fantastic service at New ID when I went there to have a makeover with them last month. The quality of the makeover was really good as was the customer service, cosmetic and overall enjoyment value. I choose New ID on the recommendation of a friend and have recommended them to many other people, friends and family who have enjoyed the service they got there as much as I did. I think the way that the makeover is run is great, one section of it flows logically into the next. The shoot room maybe small but it well laid out and there are lots of different ways to have your pictures taken with interesting and creative use of backgrounds, props such as a chaise lounge and there are more modern props like a contemporary circle to sit in as well as stair and other bits and bobs. The photographer did a great shoot for me and made it very hard for me to choose from the hundred odd photos that could not have been more difficult to pick from. I would certainly go back and have another makeover and have every intention of using the hair salon from now on. Very happy with my experience as well as my amazing new hair cut.

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Posted 3 years ago
I loved the look that I got on my New ID makeover, it really gave me a glimpse of just how good you can look with the right make up, brushes and a bit of know how! The New ID cosmetics are awesome. When I had my make up done they used i-glow that is hand baked which makes it really smooth and it gave me a really radiant look, I loved it so much that I brought some and you can put it all over your face and neck and shoulders and it gives you a seriously awesome golden look and I personally think that it was the best 22 pounds that I have ever spent. The other thing that I just had to buy was the lip line pencil, even with lip liners I have always had problems with lipstick bleeding but not anymore! If you use it all over your lips you get a really rich colour from your lipstick as well and I find if I use it with lip gloss it holds the gloss in place for a lot longer. I also treated myself of an i-conceal that is like a pen and its really easy to use on small areas, its so easy to use and doesn’t look obvious like a lot of concealers that I have used in the past that actually draw attention to the very thing that you are trying to hide! How many of us have had that problem!
I really loved getting my makeover and the photoshoot was brilliant they really know how to make you feel comfortable and get you in positions where you can really show off your best assets.
When you have been made up by a professional and you have a great new hair cut you get so much confidence and it’s a lot easier to get out there and give it all you have got in front of the camera. I felt so good I didn’t feel even in the least bit nervous and I really expected that I would!
I found the viewing session totally amazing and could not believe it was me in the pictures. I went for a scene album for my pictures, it takes 13 pictures and comes in a box that made of wood and converts into a frame so you can show which ever picture you feel like on the day.
All in all I think that the New ID is a fantastic experience and I am really glad I went, I loved everything about the day and I cant stop looking at my pictures.

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Posted 3 years ago
My opinion of New ID
Website – superb, this is a great site with lots of information, nice video, before and after shots and great deals.
Booking – very easy, buy a voucher online, get the pack that contains all the info, phone up and book.
Customer service department – very good and helpful people, efficient, honest and polite.
Salon – busy but good fun, nice atmosphere, great decoration, clean, oragnised and nice buzz
Staff – all great, really friendly people, happy, chatty and show an genuine interest in what they are doing.
Makeup – application – fantastic, loved what they did for me. Products – superb, I brought loads of their own brand cosmetics that are way better than a more expensive brand that I was using before.
Hair – great cut, one of the best I have ever had, love Burlingtons, will us them again for sure
Photo studio – fantastic, great backgrounds and props. Great fun, lots of interesting lighting.
Photographer – great guy, really knows his stuff, very chatty and friendly and very good at getting you to relax
Photos – awesome, great composition and really nicely done
Viewing session – awesome, very relaxed and no hard sales, the guy was very friendly and not at all pushy.
Overall service – superb, I would use this company again without a shadow of a doubt and would be more than happy to recommend them to anybody.

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Posted 3 years ago
I thought the New ID experience was fantastic and really amazing value for money. I thought the makeover was very comprehensive, the facial was superb, and I was impressed with the amount of tips and advice the professional makeup artist was willing to part with to make sure I continued to be able to look my best even after the makeover.’
The hair salon is amazing, the lady that washed my hair gave me a head massage at the same time, I really enjoyed that, it was superb. I had a nice cut and the lady that blew dry my hair did an excellent job on it, have never had a straightener put through my hair before, I quite like having a bit of a wave but the way they did it looked really classy and elegant and I am going to order one online and try to do it again myself, I was very impressed.
I liked having my pictures taken but not as much as I thought I would, some of the poses that the y tried to get me into for me seemed a bit childish, I think they were after fun shots and something quite modern and not too serious where I really wanted some sort of portrait shots but I got those too, I was happy with those but to me it seemed like a bit of a waste of time doing all the other ones as well as I told them that is not what I was after.
The follow up to see the pictures was great, I didn’t get the hard sell, they, of course are going to get you to try to buy as many of the shots as they can get you to buy but they did it in a very nice way so I would be very happy to recommend this makeover experience.

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Posted 3 years ago
I was presented with a gift voucher for a deluxe makeover with New ID by the people that I work with and I thought to myself hey up this is a bit odd, what are they trying to say here, but after I had a look online I thought to myself, well actually this is looking like it could be a lot of fun so no matter what the motivation was for them to send me on such an experience I was determined that I was going to enjoy it and enjoy it I did.
I arrived at the studio at 9am sharp and was shown to a seat, given a drink, I had coffee as it was far too early in the day for me to start hitting the Bucks Fizz, although it was still nice to be offered, and after about five minute of filing in forms I had a chat with a sunny girl who went over what was going to go on and I was then shown down to the hairdressing part of the salon.
I had my hair done and then took a seat again for only a few minutes before it was time to go over and have my makeup applied, that took around twenty minutes during which time I basically interrogated the young girl into giving me more information and advice than I think she has even given in such as short space of time but she was really lovely and answered all of my questions so that was great, I felt like I had won a bit of a bonus prize there.
I then went back over to the hair section and got the finishing touches put to my hair, a bit of a spray and just like that it was over and into the photographic studio that was fun and cool and interesting and not at all the intimidating experience that I thought it might be and I felt very relaxed and in the pictures I looked very relaxed.
It was about half an hour before I was called in to see the pictures and then had a very difficult choice as I was so impressed with all of the pictures. I think New ID do a great job and I would recommend them to anybody

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Posted 3 years ago
I have been to New ID three times the first time I got just one large two hundred and fifty pound picture and my free print, the second time I got the ornate frame that I had 1 x 12x16, 2 x 10x12 and 8 x 6x8 pictures and the final time which was last week I got the CD so I can use the pictures for online dating.
The first time I went to the Birmingham Studio, that is in Cheltenham House in temple street, the second time I went to New ID at Manchester that is in De Quincy House in Cross street and this last time I went to Cardiff with my sister who lives there and that is in Windsor House in Windsor place.
I think between the three studios I like what is different as much as I like what is the same.
The actual photo studios are all a bit different and that is good because you get different backgrounds and different looking pictures, the salons themselves are all a little bit different but what is great is what is the same, the high quality service, the friendly staff, the great products, the free Bucks Fizz, the great atmosphere and of course a really great makeover. You get Burlingtons expert hair dressing you get New ID amazing makeup artists that really know their stuff and you get to look and feel amazing.
It has been quite interesting going to the different salons in the different parts of the country and it has been good to discover that they are all really great and really worth going to and all have the same high standards but have their own unique feel about them.
I can not speak highly enough of New ID and think that anybody and everybody would enjoy a makeover

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Posted 3 years ago
I had no idea just how much a Makeover could improve your self confidence until one day when I was in the office a colleague at work suggested that go for one, I had been upset after comming out of a 17 year marriage and this lady had gone through a similar thing and her daughter had taken her for a makeover and she said it really made her feel better about herself and she hoped that it would do the same for me.

I considered a few different companies before I chose New ID that was recommended to by another friend how said her neighbours daughter had used the one in Cardiff and she had nothing but good things to say about them, I always like to choose things based on personal experience so I went ahead and booked wit them.

On the day I booked there was a special offer online where you actually pay for the pictures before you go and that way you get twice as many as you pay for, I know from other people that you always want to have as many of the pictures as you can so I had no hesitation on taking them up on this deal and went ahead with the deposit from my credit card.

I was really pleased that I chose New ID as they are a great team of professionals who are dedicated to making not only a great day and experience but a to giving you a whole new look. I was very impressed with the time taken over my hair and more so my make up where the lady who took care of me really explained what she was doing rather than just slap it on.

I loved my hair cut and style that was very different to anything I would normally have gone for but have to admit that it really does suit my face and has given me a whole new look to play with.

The photography is fantastic, the pictures are lovely, really good quality and the photographer managed to get some really flattering shots, I was very impressed and enjoyed being photographed way more than I imagined I would, but then having a great hair cut and some professional make up does wonders for your confidence.

Finding yourself single again after any amount of time in a relationship is never easy but take it from me, if you want a boost to your confidence and have a little bit of money set by then this really is a great way to give yourself a lift and watch the jaws drop when you get home looking like a new woman. The men in my local made a huge thing about my new look and it did me the world of good.
All in all and excellent experience

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Posted 3 years ago
Unless you have quite a lot of spare cash or a lot of space on your credit card do not go to New ID. You are going to want to buy every single one of the pictures believe me! I did and I ended up spending a fortune, I don’t regret it because the pictures are so good but you wont be able to resist and I really wish that I had more money to start off with because its going to take me forever to pay off my credit card bill but there is no way on earth I was going to leave without every one of those photographs, well OK every one of them is a slight exaggeration I did spend about 600 pounds more than I anticipated!
New ID is a great experience, having a make over really does give your ego a boost which is exactly what it says on the website, I didn’t think that it really would do much for my self esteem but it did wonders for it.
I am not sure what sort of camera they used but for some reason I looked about 15 pounds lighter on the pictures. I did try to make clever use of clothes that make me look slim but I looked way slimmer than I really am in the very beautiful photos!
I really enjoy being I the studio, there is a great and lively atmosphere, it was really good fun. I was lucky because most of the people there that day were about my age and all really chatty so it felt like being out with a bunch of best friends.
The staff were equally lovely and make me feel and look fantastic.
I had the best hair cut that I have had in years, the friendly girl did a really good job of it and the makeup was just as lovely.
The photo studio part was a lot smaller than I expected but the creative use of backgrounds was really ingenious and looked great on the pictures.
I went for the CD rather than prints and frames as my main motivation for going was to get some pictures for my online dating, so that worked out better for me, plus I can print them off and get them framed at a later date if I feel like filling my house full of pictures of me looking like a goddess!


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Posted 4 years ago

It hardly seems worth adding to this site as there is already so much positive feedback about New ID but I had a particularly good experience and I hope my review will encourage anybody like me to go a long and enjoy it just as anybody else would.
I have had acne all my life and really bad acne, I have tried every kind of treatment there is and taken tablets had peals, creams, lotions, healing, a treatment out of Asia that literally bunt layers off my face and for the last five years I have finally managed to keep it under control. The problem is now that I have a great deal of scar tissue and pitting on my face and have never in my life wanted to see my face on pictures let alone go and have a make over.
This was until I met the man of my dreams and he asked me to marry him and I knew that there was going to be no photo free wedding and had no idea what to do about it. In fact I stressed so much over it that my skin had a bad turn again and I felt wretched.
My friend suggested that I get a make over with New ID has her daughter has some blemishes on her skin and had the same camera shy thing going on as me, although her problem is no where near as bad and she said that it did wonders for her as not only did having the pictures of her looking great give her some confidence they also taught her how to apply her make up to minimize the look of the problem.
I walked into New ID rather than trying to choose a package on line and told them exactly why I was there and what I wanted and they were fantastic about it. They did me a deal where I would get a make up lesson that was combined with a photo shoot and it went far better than I had planned.
I have never had a fringe in my life but the New ID hair stylist said that it would be a great way to hide some of the more prominent scarring on my forehead and I was actually surprised how well it suited me.
The make up was wonderful and it was hard to believe when I look in the mirror the difference that it made. I also got a lot of really helpful advice on how to look after my skin and cleverly hide the occasional break out and it is not even that difficult and I only wish that I had learnt these techniques years ago.
Because I felt so good I really shined in the pictures and even though I had a couple airbrushed out some of them were even just fine the way they were.
I am now really looking forward to all aspects of my wedding and not dreading the photos either.
New ID have given me a whole new lease of life and a whole lot of confidence and I am very greatful to them for not only helping me but the kind and considerate manner in which they did it.

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Posted 4 years ago
Do not be fooled by New ID. They steal your booking fee even though you refuse to use it. This was given as a present and booked by someone else. The booking fee needed to be refunded as the person who paid was not even present. It didn't matter though, they still took the £50 from her bank account. Check your receipt before leaving as they took the refundable booking fee, (not paid by us and even though I vehemently refused to use it when asked) they went ahead and added it to the bill as if we had. But we weren't even given any extra pictures. They do not offer you your free print as stated in their advert, but fob you off with a disc and then they charge you £50 for the privelige. Their prices are ridiculous. The facial was a joke I still dont know whether I actually had one or not. If wiping your face with a cotton ball constitutes a relaxing facial then sorry, I missed it. A few swats with the make up brush later and I was told I was done. I had to ask why they hadn't touched my hair. The manicure means a slap of nail varnish and bingo! You're ready to get fleeced. Beware! New ID are con artists and they spoilt what should have been a wonderful present with their deceipt.

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4 years ago
Its a cleanse and tone not a facial and its a file and paint not a manicure. Im sure they forced you into spending 50 why not just get your free one.

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Posted 4 years ago
I would also like my chance to rave about New ID
I had a great time and was really impressed with what they have to offer.
To start off with the atmosphere is so relaxed, nice big comfy sofas to sip bucks fizz on and go through books of hair and make up so you can get a really good idea of what you want if you didn’t already know when you walked in.
I got shown lots of before and after shots that were really impressive and make me feel really excited about what was to come. I was also really inspired by the people coming out of hair and make up before me who all looked really amazing and gorgeous with impeccable hair and make up.
There were lots of people there but a no point did I feel that I was not being taken care of and was given the chance to fill in a form asking what I did and did not want and was obviously a great way for the artists for get a feel for what you wanted rather than just guessing and leaving you disappointed.
Both the hair and make up artist went over the form before they started to sort of confirm what kind of look I was after and then went to work and the transformation had begun.
What particularly impressed me was the way the make up artist managed to hide every blemish and imperfection on my face, even though I went for the natural look with minimal use of make up it was still flawless. She easily chatted me through how to do this myself and it was nice to feel that I had learnt something as well that I could take away with me.
The hands were a bit disappointing to be honest, a very brief file and not really enough nail varnish to last more than just for the shoot, I do think it would have been better if a bit more effort was put into it but I suppose you cant have absolutely everything.
I got total stage fright during the photo shoot but the 30 something photographer really did put me at ease and after only a few minutes I was going with the flow. I had three outfit changes and by the last one I was really into the swing of it, its probably best to save your best outfit for last if you are like me and a bit shy because they were by far the best pictures because I had started to really feel it. After the shoot I had a bit of a wait that was pleasantly accompanied by a few glasses of bucks fizz and then it was choice time, and its so hard to choose!
Its quite a good system though, first you go through and discard the ones that you definitely don’t want and then you pick from the ones that are left, I knew I was going to want more than I could afford and it is a very difficult choice when you have so many good shots to choose from but I got there in the end and was very happy with my selection.
All in all I would say other than the nails I was pretty much 100% happy, well done New ID.

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Posted 4 years ago
If you have got plenty of money to spend go to New ID if you have not got a lot of money to spend don’t go because you will not be able to resist buying as many shots as you can afford. I never thought anything bar plastic surgery could have me looking that hot but boy do these people know how to make you look fantastic. Some how they managed to knock about ten years off me, I guess that is just what great make up and great hair can do for you, I know its not because they doctored up the pictures because you have to pay extra for that, quite a lot extra as well by the way so take my advice and pick the photos that you already look good on otherwise it can add up quite a lot. I just loved having my pictures taken, what a total and utter laugh, I really did want some picture of me looking a bit more sultry but it was such a great laugh that all of the pictures just look like I am having the best time ever and quite honestly I was. I totally fell in love with the dude taking the pictures and even more so by the time we went through them and saw what a totally utterly fantastic job he had done making me look like the hottest girl in town, I was walking on air by the time I had left that place and I am sure if I had been given the picture there and then I would have showed everybody on the train on the way home and everybody that I bumped into as well. In my opinion the New ID team are the total transformation experts and its worth every penny on both the cost of the make over and the cost of the pictures. I have seen lots of people on sites winging about the price of the pictures but in my mind they are utterly worth it. I should mention that the quality of the hair and the make up and the nails and moisturizing thing are great, the salon is lovely and has a really cool atmosphere and its comfortable and relaxing while that the same time getting you feeling really up beat and ready to strut your funky stuff in front of the camera. I would be more than happy to recommend New ID to anybody looking to have a make over and even if they are not it’s a great place to consider if you just want a good quality hair cut or some professional make up done. While I was there, there was a couple having anniversary shots and they looked like they were having such a good time I would like to mention what a fun thing that would be to do as well, I would certainly do it if I had a partner. Rock on New ID, great stuff!

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Posted 4 years ago
I really had no idea what to expect when I went to have a make over at New ID studios in Cardiff, I have never done anything like that before and only went in the first place because my daughter brought a voucher for me from some company she found online that do last minute deals. I have recently come out of a 30 year marriage and had been contemplating a change of image for quite some time.
I don’t know what I felt more on the morning of the make over, nervous or excited!
My daughter came along with me to give me a bit of much needed confidence and support but quite frankly the staff were all so friendly I would have been fine on my own.
As soon as I got in I was presented with a glass of bucks fizz, I am not one for a lot of drinking and even less so at 10am in the morning but as it was a very special occasion for me I decided to have one glass!
To start off with the lady took me through what was going to go on and she explained it really well to me, I then knew what to expect and all of my nerves went away.
I started off having some colour put on my nails and then had a very nice moisturizing treatment that made my skin feel really fresh and nourished.
Once that was completed I had a bit of wait for the hairdresser who gave me a trim, I had not long had my hair cut so was not looking for anything too dramatic, however I was very impressed with the cut and blow dry and would consider going back to have my hair done there again even if I never have another make over.
The make up session took quite a lot longer than I anticipated and the girl used a lot more make up than I would have ever considered using but I have to admit even if it looked a bit much in the mirror it looked great on the photographs.
I got a hit of nerves just before it was time to go into the room to have my photographs taken and the girl on reception clocked this right away and gave me another glass of bucks fizz to give me some dutch courage, its not something I would normally do but under the circumstances I thought why not!
Feeling slightly squiffy I went into the studio and the photographer was just great, I had a lot more fun than I thought I would and I think that has really come out in the pictures.
I was very happy with the experience and felt that New ID were very professional at all times. I think it’s a shame that the pictures are so expensive because I am sure this something that a lot more people would do if the cost of the photos was not prohibitively expensive, I came away with four pictures and a free one as well and only wished that I could have afforded some more of them.
Mrs Jones

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Posted 4 years ago
Well that is certainly not my experience of New ID, I had a stunning hair cut that I was really pleased with and it stayed in great shape for over three months, now to me that is the sign of a really good hair cut. The nail polish treatment was just that, as far as I am aware on my package it was just a nail polish and not a manicure so I was more than happy with the quality of that part of the service. The make up and cosmetics products that were used were of a very high quality and sadly quite a high price otherwise I would certainly have purchased more than just he foundation and the eye liner that I felt I could not live without after they did such a superb job of my make up. I found the photographs to be of a very high standard and the composition of the picture was creative and inspired and I was very pleased with them.
I found the salon to be clean and well organized as well as well run and my only complaint is that I couldn’t afford to buy more products and more photographs but that is certainly not a fault of New ID.
I would not hesitate in suggesting that anybody that is considering a make over to use New ID I think they represent excellent value for money and are a very well run business with very highly trained staff!

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Posted 4 years ago
I've been to New ID in Cardiff a few times now as I usually go when there is an offer and can get a haircut and photoshoot for £10. The salon is ok but not salubrious and although the haircut is reasonable, the manicure and makeup is never great. The manicure in particular should just be advertised as having your nails painted (a bit messily). The reason I only give this venue 2 out of 5 is because when you book you have to give a £25/person deposit. It took months to get the deposit back and that only happened when I wrote saying I would take them to the small claims court if no deposit materialised within 7 days. It should not take numerous phone calls to get a deposit back.

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4 years ago
Your still getting a haircut for £10!its a file and paint not a manicure.

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Posted 5 years ago
Maryem was the lady assigned to "look after me". She was lovely - chatty, friendly and natural. She wasn't plastic like a lot of beauty professionals are. My package was a Fashion Photoshoot package, comprising a manicure, facial, makeup and hairstyling, followed by a photoshoot. One image was included in the package and others could be purchased at a cost of £50 each. Maryem didn't make me feel pressured at all, but I noticed the lady having a makeover next to me being given the "hard sell" whilst having her makeup done, and spent ridiculous amounts on face products. I was very happy with my hair and makeup.
The photoshoot was professional and fun. My photographer, Matt, was friendly and professional.
Afterwards, I was shown the images on the screen - it was hard to pick just one as there were lots of lovely ones there. I felt pressured into buying more, but resisted. It's easy to spend a couple of hundred quid here - a young girl who went in after me spent £300 on photos and bought make-up too! I finally chose one - but still it wasn't free as I paid extra to have some wrinkles airbrushed and an effect put on the picture - things which a literally a click of a button once you know how, so I found that a bit of a rip-off! Even postage costs £5. Still, my "free" picture (which cost £25) looked very nice on the screen. How it will look on my wall remains to be seen as, after 10 days, I'm still waiting. . . . . . .

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5 years ago
Sounds like a nice enough experience - if you get an electronic version of the image, maybe you can use it as your profile picture here on Wahanda :-) Best regards, Salim (Wahanda team)

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5 years ago
I take it all back!!! After waiting nearly four months, I still haven't had my picture. I have phoned Customer Servies several times, only to have my number taken and a promise to be called back. Nobody has called back. Finally I emailed the head office several times, threatening to go to the local newspaper about it. I got an email in broken English saying that the computer had broken and my photo had been "lost". I'm fuming!!! Even my 6 year old back up his work.

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5 years ago
I had another promise that they "would be in touch" if they could retrieve the photo, and if they can't I can go back and have another makeover and two photos instead of one. But as a busy working mother, I really don't have time to spend yet another 5 hours in a chair and the other expenses that go with it such as parking (£12 last time!), petrol and childcare.
My advice is DON'T GO THERE

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5 years ago
finally got my pic, not as good as I expected but very nice. Pity about the five month wait and dreadful customer service

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