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Why SPF?

From: Susan Posnick's Blog,

18
March
2010
Why SPF?

We’ve been told wearing SPF daily is crucial—but a lot of very active people don’t like the feel of sunscreen on their face. When they sweat, it tends to run and sting the eyes, and there is also the worry about it clogging the pores.

As someone who has had skin cancer, I truly understand the importance of wearing strong sun protection—ALL THE TIME. We need to protect our skin from both UVA and UVB rays, and the purest and most effective way to do this is to use physical sunblocks, rather than chemical sunscreens. The easiest (and healthiest) way to get this kind of protection is in a high quality mineral makeup containing at least 5% zinc oxide and 5% titanium dioxide (like COLORFLO® Mineral Foundation or Philosophy The Supernatural). Sun protection, in this form, is sweat-proof and water-resistant—perfect for an active lifestyle.

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After an exciting 20-year career painting the faces of models and celebrities, professional makeup artist Susan Posnick came face to face with a new challenge—skin cancer. Susan set aside her work in the film and fashion industry in 1999, and changed her focus to developing a product with substantial sun protection that would not feel heavy or melt off in the heat. Beginning with COLORFLO mineral foundation, Susan has created a complete line of practical beauty—including multi-purpose face, lip, and eye products.

Today, Susan Posnick makes beauty simple for women of all ages and all lifestyles by offering a line of makeup that combines unique formulations with innovative, portable packaging. Whether you’re a glamorous jet-setter, a working woman, or a soccer mom on the go, Susan Posnick Cosmetics is the simple solution for busy women who want to put their best face forward in the least amount of time.

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