Logging you in, please wait...

You are logged in

Log in to your account

Stay slim; make sure your wallet’s bulging

From: Selected Treats,

Stay slim; make sure your wallet’s bulging

It’s all too easy to be tempted by till-side titbits when you’re standing in line, credit card in hand. Chocolate, crisps and fizzy drinks somehow slip into the basket or trolley and before you know it, you’re cursing yourself for having scoffed that sweetie which blew the day’s dieting goal.

If you swapped your plastic for a pocket full of change, however, it seems you may find it easier to stick to the fruit and veg. A study published in the Journal of Consumer Research found that shoppers found it more difficult to part with cash when food shopping and so limited their purchases.

The research took place over the course of six months, during which time the shopping habits of 1,000 households were observed and recorded. Researchers found that when consumers used credit or debit cards to make their purchases, shopping baskets had a larger proportion of food items that were considered ‘impulsive’ and ‘unhealthy’. A follow up study also revealed that people were more reluctant to part with their money if they had to pay in cash and so avoided till-side snack foods.

"Cash payments are psychologically more painful than card payments,” claim the authors of the study. “The notion that mode of payment can curb impulsive purchase of unhealthy food products is substantially important; the epidemic increase in obesity suggests that regulating impulsive purchases and consumption of unhealthy food products is a steep challenge for many consumers."

The American researchers believe that it may now be possible to correlate the stateside obesity epidemic with the increasing use of credit cards across the country. Over 33 per cent of adults in the US are classed as obese and nearly 40 per cent of all purchases made in the USA during 2006 were paid by credit and debit cards.

"The relationship between these trends suggests that self-control is not entirely volitional,” the study’s authors continued. “It can be facilitated or impeded by seemingly unrelated contextual factors that influence people's visceral feelings."

If you’re feeling particularly body conscious or consider yourself a bit of a gym bunny, bear this in mind next time you pop out for a pint of milk- it may be worth grabbing the pennies to help prevent putting on the pounds!

Share this

Alison is a freelance journalist, blogger and life-long Londoner. A subject matter magpie and self-confessed make up junkie, if it's new, a little bit different and promises great things, she'll be onto it in a flash.

See my profile »

More Entries

Wahanda loves: Super-polishes

Wahanda loves: super strawberries

Spa of the week: Tylney Hall Hotel and Spa

Tried and tested: Perfect Posture Session at Anamaya

Wahanda guide: ironing out wrinkles with thermage

Tried and tested: Pre-wedding pamper package at Michaela Mitoi

Wahanda loves: summer spa-ing

Wahanda loves: Sweet summer nail art

Wahanda guide: Lee Garrett talks treating hair loss

Wahanda loves: shine in jewel tones this winter

Wahanda loves: skin soothing solutions for National Eczema Week

Wahanda guide: fix your feet and walk tall

Wahanda loves: post-holiday healing with essential oils

Wahanda news: Champneys Tring to launch fertility programme

Wahanda news: JooMo brings truly 'natural' beauty to UK shelves

Wahanda news: The Sanctuary joins Vogue's 'Fashion's Night Out'

Wahanda news: UK’s first children's acupuncture clinic opens in London

Wahanda loves: Olympic winners and their local spas

Wahanda news: Lifehouse Spa launches partnership with ESPA

Tried and tested: soothing spa kits from Keep Immaculate

Could a coffee fix improve your memory?

Wellness profile: Rebecca Mayhew

For fitness with a tree top twist, Go Ape

Is the secret to healthy eating written in the stars?

Turn back the clock with just a smile

Creativity's mane event: Psionics Hair Show 2011

Tried and tested: Vita Liberata self tan

Reassess your activity levels and improve your health

Revealing the June Wahandies winners - gentlemen, this month it's all about you!

Stress and the city

Seeing red?

Stay sun aware: stay safe

Hypnobirthing hits Hollywood

Could back pain shrink your brain?

The Bikini Workout from Sienna Spa

Giving Britain something to smile about

The price of junk food? Britain's health

Uplifting skin solutions from down under – tried and tested: Sasy n Savy

Melvita opens enchanting eco store in Putney

Camouflage and cunning cover ups

Wahanda visits the Vitality show

Hypoxi therapy: more than just hype

McIndoe and PharmEcosse Ltd investigate the healing power of insulin

Radisson brings the stars to Guildford

Tried and tested: high glamour blow-out at The Blow Bar, Islington

Life's a BLEACH at Topshop

Be the mane attraction

Drastic divorce makeovers and promotion-seeking plastic surgery

Brow lifts to lift the pain of migraines

Bring out the bunting and balloons for our birthday bash!

Shun Cupid and get glammed up

The Mere the merrier this Valentine's!

Help to mend rather than break hearts this February

Woo your date with dated bookings

Dare to bare for these Valentine's treatments

Will you be adding budget beauty treatments to your basket?

Food for thought: National Obesity Week

Up your berry intake and lower your blood pressure

Take the plunge and sign up for Swimathon 2011

Saving face: women are budgeting for Botox

Get your skates on!

Sort out your seasonally stressed skin

Are you tough enough to take on the Soldier Challenge?

Restore your joie de vivre at The Vitality Show 2011

Make a day of your mani at Nailgirls, Islington

All Brits want for Christmas is their two front teeth

For magical Christmas gifts, look no further than Wahanda

Merry Fish-mas!

Have yourself an Elemis-y Christmas

New Year, new you: 2011 toning-up trends

Plum: the new fragrance by Mary Greenwell

Bliss Christmas Customer Event

Blister busting Botox?

Wellness profile: Anne Biging

Wahanda on wellness: An interview with Anne Biging, Healing Hotels of the World

Give in to a gill-ty pleasure as Aqua Sheko comes to Soho

Downward dog; upward spirits

Posh pooch pampering at Harrods

The (bleached) end of perfect dye jobs?

Pre-Xmas fun with The Beauty Lounge

Bird beauty: Flamingos paint their quills

Slim without visiting the gym

Dream a little dream WITH me

Celebs turn their backs on Botox

Feed your gums

Fab craze or plain crazy? The chipped varnish manicure

Like a gym bunny...

Top pampering with lustre and bling

Jet set beauty

Eastthorpe set to raise brows as it goes HD

Monday’s child is... lactose intolerant?

Salvage your skin: how to eliminate stretch marks

The mane attraction

It’s strictly pilates, darling

Stub out your smoking habit

Coming soon: sunshine in a tube?

Women prefer to see their cups half full

Stay sharp: let your mind (and body) wander

Say bye-bye to your BMI?

The Tan Factor comes to town

Acupuncture baby, yeah!

Apples and pears

Exercise, socialise and challenge mental health stigma

Science has spoken: beat stress with massage

Shimmer this winter with silver locks

Think before you ink: time to zap those tatts?

Weird and wonderful wellness mongrels

Injecting trust into the cosmetic industry

Polish those pinkies in aid of breast cancer charities

Tried and tested: the hottest thing in detoxing, Iyashi Dome

A stem cell smile?

A stitch and line reverses time

Top of the chocs

Think pink this October

Your health’s best friend?

Forget man flu, is there such thing as fat flu?

Store-hoppers: splash out and treat your feet!

The Minx effect

The ins and outs of Olympia Beauty 2010

Five alternative therapies that could help you stay fighting fit

Stealthy secret surgery figures soar

Ditch the itch this autumn

One feline's rehab is coming along swimmingly

Put your best foot forward

Turn that frown upside down

Sniffing out some original exercise

Is CO2 the anti-ageing jab for you?

Kayoga™ - hit the beach and strike a pose

Champneys champions Breast Cancer Care

Cupping and meditation: Jessica Simpson's path to tranquility