With so many different products and brands available, these days beauty lovers are truly spoiled for choice. While this is generally a good thing (it makes shopping a lot more fun and allows us to shake up our look whenever we want) it can sometimes be difficult to know exactly where to begin. With so many options to choose from, how can we really know which product will best suit our needs? Thankfully, CEW (UK) have stepped in to find out exactly what we should have on our radar for 2011, meaning that we can spend less time pondering and more time preening. Sounds good to us.
CEW (UK)’s annual beauty awards aim to provide recognition both to new brands and to long-standing favourites, and the 2011 awards, sponsored by Superdrug, were no exception. 25 winning products were voted for by over 600 beauty industry insiders, and the results were announced at a fittingly glamorous awards ceremony at the InterContinental London Park Lane. A few of the brands to pip other products to the post, establishing themselves as the key buys no beauty fanatic should be without were:
Further details of these and the other winning brands can be found online at www.superdrug.com/cewuk. Superdrug CEO, Jeremy Seigal said of the awards: “[they] signify everything that is special about the beauty industry, the innovation, creativity and the passion and we are delighted to support them.”
Congratulations to all the winning brands, and thanks to CEW (UK) for showing us how to fill our make-up bags with products the professionals would be proud of.
Angharad is a writer with a special soft spot for blogging. She loves to try new things and believes that whilst beauty and well-being are extremely important, it's also vital to stay true to yourself. Follow her here on her quest to discover the health and beauty solutions that are right for her.See my profile »