33% off New Brazilian Keratin Permanent Blow Dry at Fordham Soho

I took up the great offer of £89 for a brazilian blow dry. I've had a few of these before so knew what to expect and also what to compare it with.

The salon itself is trendy, clean, if a little 'cold' and the staff were friendly enough but kept me waiting a while. The guy doing the treatment - Ramonas - was friendly but started to try and sell me the shampoo and conditioner as soon as I'd sat down in the chair! which I found a bit pushy and off putting.

I was amazed at how little product he put on my hair for the treatment - usually with this treatment, hairdressers are very generous with how much they 'paint ' on your hair but this time it felt like he'd been allocated a tiny amount to do my whole head and it really didn't seem to be coating all my hair. Four weeks on and my hair is dull and lank - although the frizz is better, it has no shine and lustre, and looks constantly like it needs washing, despite using the recommended products. I'm not sure if this is due to the treatment, the application or just a coincidence, but I'd probably go back to my normal salon in future to have this done.