Ministry of Waxing, Mayfair 4.3 3 reviews

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Location - right next to Bond Street, just a little way down a relaxed pedestrian street filled with pretty shops.
Ambience - I liked the decor and funky chairs in both the waiting area and treatment room, and appreciated the attention to detail, with a menu showing the price list and cupboards in the treatment room(s) to hang stuff up in.
Staff and therapist - they were really friendly and conversational without being overly so, explained anything I needed to know and were generally pretty easy-going. I wasn't offered a drink or anything, but they do ask whether you need the bathroom first. My appointment was the first of the day and actually started a little late, but I was out by the end of my personally presumed 30 minutes time slot. It was also really easy to book, and they called me the day before my appointment to confirm it.
Waxing - this is what makes the experience worth the money. I have never had a wax so comparatively painless. I actually enjoyed the experience, because I'd been bracing myself for the worst! I barely felt the tweezing of strays. They even give you a squeezy toy (mine was the chimp) to cope with any pain, but there really was no need for this... a nice touch for people more vulnerable to pain though! They first let you change, using the cupboard in the treatment room, and provide you with a hygenic wipe. There's a curtain across the door for privacy, but the therapist gave me more than enough time to change. Chocolate wax was used, which smelled great, but then again the whole venue was nicely scented. Lights are dimmed for when you're getting (un)dressed, and brought on to provide accurate waxing. I actually went to this place because I'd been looking for somewhere in London that did a proper Brazilian (all the way to the back...) and every place I'd tried didn't bother, plus the waxing was generally inefficient and patchy. This wax was ridiculously thorough, I couldn't find any missed hairs even after leaving, and they didn't leave wax all over me, like every other place I've tried had. Plus, you lie on towels, not paper sheets, so no turning over and the paper coming with you! The therapists wear gloves and face masks, and, though I didn't watch to confirm, don't double dip, so hygiene is key here. The wax was of good consistency and temperature, and when they pull it away they take the time to press a hand to the waxed area to stop any smarting. They advertise a 30 minute Brazilian on their site, but mine took only 13 minutes, excluding changing and waiting time.
Great aftercare - provided with a credit-card sized card full of information.
Optional products to purchase - no idea what these are like, and I wasn't pushed into buying anything, it was just mentioned to me. I imagine they must be pretty good though, as the company is devoted to waxing!
Value - although £45 is quite high for waxing, it's pretty standard for London, and for the service here it's a fantastic price. They also offer a 6-month deal where XXXX works out to £38 each time, including the one you have on the day if you purchase it when you're paying for your treatment. I'd probably invest in a package if I were working and living in London.